The Cash Flow Queen

Amanda Fisher is known as The Cash Flow Queen. She's an author, CFO, speaker and financial educator who is passionate about eradicating busines failures due to poor        cash flow management.

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When I meet someone for the first time I like to get to know a little bit about them: if they’re a business owner, I want to understand why they got into their business – what they enjoy most about it, the types of clients they like to work with and, most importantly, where they want their business to be in the coming years.

Given that I like to dig deep and explore my clients’ motivations and aspirations, I figure it is only fair to share a little background about who I am and why I am known as the person who can ‘Unscramble your Numbers’.

I’ve always been a numbers person. Even at school, my favourite subject was maths. Looking back, it feels as though I was predestined to work with numbers, and as though the pathway to my current business had been well laid out for me.

Along with a passion for numbers, I have a keen interest in business as a whole.

My insatiable curiosity and desire to learn has led me to spend hundreds of thousands of dollars on business courses and seminars. I am strongly influenced by many of these, particularly Key Person of Influence Brand Accelerator and Business Blueprint. You name it, I’ve probably read about it, studied it, or implemented it within my own business.

I value mentors and have sought out and engaged the mentorship of some of the best business minds in Australia and overseas. My strong desire to add value fuels my urgency to pass on my knowledge to others.

On a more personal note, I consider myself lucky to have grown up in two places: Australia and Canada. While Australia is home, I consider Canada my second home. I love to travel back to Canada and also to explore the world. There is something about travelling that frees the spirit and opens the mind to new ideas. In my downtime, I’m a voracious reader. Good fiction, business books and Canadian history are my “go-to” genres. I love to cross stitch (you’d think I have enough of counting in my “day job”); I find the repetition soothing, and creating something with my own hands is highly rewarding. White Christmases, snowy winters and baking top out my list of favourite things.

My Vision is to eradicate business failures due to poor   cash flow management.

 

After finishing high school, I started my career in 1978 at a mid-tier accounting firm in Sydney. By 1984, I had completed by Bachelor of Commerce and my CA (Chartered Accountant) qualification and ten years later I started my first business. Like most first-time business owners, I had a steep learning curve ahead of me: managing staff, learning how to market my own business, taking care of clients, and, essentially, keeping the doors open all gave me a great appreciation of the tenacity it takes to just be a business owner.

Six years later in 2000, I sold that business and spent the next seven years as a financial controller. During this time I learnt about how to run a different type of business from the inside gaining a deep appreciation for the tenacity and bravery business owners need at all times. I missed running my own business and so I bought into another accounting practice, eventually buying out the other two partners. I ran that business until 2015 when I decided to focus on helping business owners in a particular way – through management reporting and by assisting business owners to unscramble their numbers for improved cash flow management and better business outcomes.

CALL TO ACTION

My unique blend of business intrigue and a deep understanding of the numbers makes me the “secret weapon” for any business owner.

There is something very liberating about working with a business owner who feels overwhelmed by their numbers, to turn those (often complex) figures into easy to understand, simple reports. 

 Under the guidance of one of Australia’s most prolific business authors, Andrew Griffiths, I’ve written not one but four books about cash flow management and business finances.

I’d encourage you, as a business owner, to start by reading “Unscramble Your Numbers”. It’s a no-nonsense guide that will give you the framework I use with my clients for making the complex simple, and getting on top of the information and tasks needed to make your business thrive.

Another thing you should know about me… I love technology.

I’ve been adopting and adapting systems for my clients and my businesses for as long as I can remember. From Lotus 123 spreadsheets through to modern day cloud computing, and I could go on and on about what a total Xero geek I am. Anything that is going to save me (and my clients) time and help generate cash flow, I’m all for it.

I believe that all businesses must be sustainable. Sustainable in two ways. Firstly, they must be sustainable financially. That is, they must have good cash flow management, be making a profit and have money in the bank. Secondly, they must be sustainable for the planet as much as possiible - reuse, recycle, repair and repurpose. 

I am on a mission to create sustainable businesses using the Profitable Business FrameworkTM and I would love to help you create your sustainable business. I look forward to working with you.

Amanda Fisher - The Cash Flow Queen

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I’m a private person, so I don’t tend to shout from the rooftops about my donations and support for others less fortunate.

However, helping those less fortunate than I am has been in my DNA from my early life where my mother volunteered for decades for Unicef.

I believe that as a business owner we are uniquely positioned to not only help those we serve, but support the greater community. To that end, for many years I was a proud business member of B1G1 supporting projects related to business and education. 

But in the past twelve months, I decided to put all my efforts into supporting the planet by planting trees on farmers land through Ecoforce Global, an initiative set up by Charles & Tracy Alder, the couple behind the "Buy A Bale" program for farmers during the drought.

Awards

Amanda has been presented with the following Australian and International Business awards.

 

Winner

Financial Education CFO of the Year (2024) Australia

 

Winner

Cashflow Financial Educator of the Year (2024) Australia

Winner 2021
Strangled By The Numbers

Winner
Leading Expert in Cashflow Education Services - 2021

Winner 2021
Agriculture CFO of the Year Australia

Winner 2021
Best in Financial Education - Australia

Winner 2021
Finance & Insurance Services ACT

Finalist 2020
Business Services

Winner 2020
Best CFO Cash Flow & Analytics

Winner 2019
Silver Woman of the Year - 
Business Services

Winner 2019
Bronze Product of the Year - Business Services

Bronze 2019
Entrepreneur of the Year, Business & Professional Services

Winner 2019
Recognized Leader in Financial Education

Agriculture CFO Of the Year, Australia

Winner 2019
Most Influential Leader in Business Finance

Winner 2018
Most Influential CFO - Cashflow & Analytics

Winner 2019

Best CFO in the Cash Flow Education Industry

Winner 2018
Excellence in Cash Flow Education, ACT

Agriculture CFO of the Year, ACT

"Not everyone understands the numbers in the business, but looking at your website, videos, testimonial - feels like you made it very simple and easy to understand how this works for any business. I am overwhelmed with the detailed explanations and this is inspirational. "


Stevie Awards Judge 2019
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