CFO

Without exception, every single business owner I’ve ever worked with started their business because they are highly skilled in their area of expertise. They are fueled by high spirits, a genuine desire to add value to their clients, and an optimism for the future.

As time wears on though, cracks can begin to appear. They start spending most of their time putting out business fires – jumping from one crisis to another with barely time to catch their breath before the next issue comes along.

I know, because I was exactly the same when I first started as a business owner.

Running a business is like spinning plates; there are countless demands on time, money and energy which are coupled with the need to change hats and apply talents in every aspect of your business.

With so many areas to deal with, it’s not uncommon for revenue to plateau and for cash flow to become a very real issue. 

Often this leads to uneven growth; in the worst case a business can become strangled by "progress" and jeoparsie their very viability.

As a business owner, you cannot possibly know everything. Once you recognise that, you free yourself to look for opportunities to gather the information you need and make informed changes.

Over the last thirty plus years working one on one with business owners, I’ve identified that the most significant “pain point” is around finances, and in particular, understanding your numbers. As a general rule, finance is not an area that many business owners are skilled in. Finding objective, quality financial advice on forecasting, revenue benchmarking, cash flow improvements, and profit planning can be difficult… Especially when (potentially) you don’t know that financial advice is what you actually need.

The good news? You CAN gain control of your business, set your destiny, and master the direction of where your business heads. And, it doesn’t need to be difficult.

The most powerful result I can achieve you is by getting into the minutiae of your business and working together. As a self-confessed tech and efficiency geek, I find areas of opportunity and make the complex appear simple. Effectively, I unscramble your numbers for you and show you how to find the biggest gains in your business. 

By working collaboratively, you’ll notice your business cashflow improve and your confidence around your numbers increase, and once you’re on top of your numbers, your business will grow.