Amanda is passionate about helping business owners improve business finances and cash flow.
She helps businesses plan and execute growth strategies through financial awareness. Most business owners don’t know which numbers to focus on.
Amanda nearly lost her business during the recession in 2009 because she was focused on the wrong numbers. Her experience led her to teach others how to focus on the correct financial elements to increase growth, profitability and security in their business.
Amanda is on a mission to eradicate business failure due to poor cash flow management and lack of focus on key financial metrics.
Amanda has written four books, achieved #1 bestseller status in Financial Accounting on Amazon and received a Gold Medal from the Nonfiction Authors Association.
During this talk, Amanda takes the attendees through the simple three-step process business owners need to know, understand and manage their financials.
Many business owners feel overwhelmed by numbers, but they are essential for decision-making and growth.
Business owners will learn to manage key financial numbers and identify opportunities for growth.
Many business owners don’t understand their business numbers and as a result are making poor decisions and failing to plan for the future.
During this keynote, Amanda explains the fundamental numbers in business, the importance of planning as the key to success and show how to identify what business numbers to focus on.
As the author of Unscramble Your Numbers – Unlock the Secrets to Your Business Cashflow, Amanda shares her anecdotes and uses examples to inspire and educate.
Amanda is known for making the complex simple and wowing the audience.
Leadership is more than leading a team and managing people, it’s also about using numbers in a way that will inspire the team to do better.
During this keynote, Amanda explains the exact framework she uses to view the numbers from different perspectives to identify strengths, weaknesses, opportunities and threats to the business.
Amanda is passionate about changing the way numbers are viewed and interpreted. She loves finding novel ways to use them to advantage.
With a fun, easy to understand style, Amanda enlightens audiences whilst at the same time educating them.

Amanda was invited to appear on a panel in Brisbane, Sydney and Melbourne for Amex Idea Exchange to share her Cash Flow advice for SME business owners.
Anyone who thinks that accountants are dull and dry should definitely see Amanda speak!
Michael Vitale
Professor, Monash University
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