I’ve been in business since the mid-1980s, and during the last 30 years have seen my fair share of strategies transition in and out of fashion. The one constant has always been the importance of understanding what your business numbers are telling you.
Starting my career at a mid-tier Sydney accounting firm in 1978, I went on to get my CA (Chartered Accountant) qualification by 1984 and then 10 years later started my own business.
Like most first-time business owners, I had a steep learning curve ahead of me.
From managing staff, learning how to market my business, taking care of clients, and just keeping the doors open, it all gave me an appreciation of the tenacity it takes to be a business owner.
In 2000, I sold my first business and spent the next seven years as a financial controller working with companies in a variety of industries. Missing the buzz of business ownership, I bought into another practice and bought out the other two partners.
Then, in 2015, I decided to focus on helping business owners unscramble their numbers for increased cash flow and better business outcomes. I sold my practice and decided to focus on the education of business owners through speaking and writing. Under the guidance of one of Australia’s most prolific business authors, Andrew Griffiths, I’ve written four books (with a fifth on the way!).
I consider myself lucky to have grown up in two places: Australia and Canada. While Australia is my home base, Canada is my second home, and I try to get back there yearly. There is something about travelling that frees my spirit and opens my mind to new ideas.
Along with a passion for numbers, I have a keen interest in business as a whole.
I value mentors and have sought out and engaged the mentorship of some of the best business minds in Australia and overseas. My strong desire to add value fuels my urgency to pass on my knowledge to others.
My unique blend of business intrigue and a deep understanding of the numbers makes me the “secret weapon” for any business owner.
"Always ready with help, advice and a sympathetic ear, Amanda shares our entrepreneurial view of the world and has demonstrated to us an innovative approach to helping us manage our business."