Cashflow Keeps You Alive Margins Make You Wealthy
You know me as the Cashflow Queen. Now, it’s time to take the next step. It is time to stop just "managing" the money flowing through your business and start keeping more of it.
The Hard Truth About Cashflow
For years, my mission as the Cashflow Queen has been to help business owners master the movement of money. We’ve tackled payment terms, cash gaps, and the stress of making payroll.
But after working with hundreds of businesses, I discovered a recurring pattern.
I saw business owners who had mastered their cashflow but were still exhausted. They were turning over huge amounts of revenue, yet their bank accounts didn't reflect their hard work.
The problem wasn’t the flow. The problem was the Margin.
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Why I Built "The Margin Optimiser"
I realized that to truly help you build wealth—not just a busy business—we needed to go deeper. We needed to move from the "operations" of money to the "strategy" of profit.
I created The Margin Optimiser as the specialized evolution of the Cashflow Queen methodology.
While the Cashflow Queen taught you how to keep the lights on and the engine running, The Margin Optimiser is about tuning that engine to run at maximum efficiency. It is a dedicated vehicle designed to help you:
- Stop the Leaks: Identify exactly where profit is dripping out of your business unnoticed.
- Price for Power: Move away from "market rates" and implement pricing strategies that protect your bottom line.
- Scale Sanely: Increase your net profit without necessarily having to double your workload or your revenue.
Is The Margin Optimiser for You?
You are ready to make the transition to the new site if:
- You are tired of "high turnover, low profit." You see the money come in, but you don't get to keep enough of it.
- You are ready for a strategic upgrade. You have the basics under control, but you want to optimize your business model for an exit, for growth, or for lifestyle.
- You want the specialist. You want the same expertise you trust from the Cashflow Queen, but applied with laser focus to your profitability.
Join Me in the Next Chapter
The Cashflow Queen laid the foundation. The Margin Optimiser builds the skyscraper.
If you are ready to stop leaving money on the table, click below to explore the new brand, the new tools, and the new focus.
Interested to know more?
Click the link below to be redirected to The Margin Optimiser website for more information.
Over the last 30 years Amanda has worked with hundreds of businesses to increase their understanding, sharpen their focus and increase their profit.
There have been many developments in business since Amanda started out in the mid-1980s, and she has seen her fair share of strategies transition in and out of fashion. The one constant has always been the importance of understanding what your business numbers are telling you.
Numbers don’t lie! They measure the health of your business and show you the areas to focus on for the most rapid and effective returns.
Let Amanda help you unscramble your numbers, increase your cash flow, create more profit, and reduce the stress in your business.
Feeling The Pressure In Your Business?
If your finances are stressing you out, try the Business Barometer. It's a series of questions that will take you 5 minutes to complete. Once completed, you will see where the pressure is... so we can take the pressure off.
Amanda has worked with the following companies
From speaking at events, through contributing articles, to mentoring, Amanda has been fortunate to work with the following companies.
Interested in finding other ways to learn more about your business finances?
Read A Book
Amanda is the author of four books - including two Amazon Bestsellers. Amanda has also been invited to contribute to three anthologies alongside some of the greatest minds in business.
Take A Course
Amanda has created courses specifically for business owners and also their bookkeepers. Amanda also has other courses which are run live with group coaching or one-on-one support.
Get one on one time
If your business needs a hands-on part-time CFO, Amanda is available for consulting work and mentoring. Amanda has been a CFO for many years working with businesses across many industries.
Listen To The Podcast
The Seeing Through The Numbers podcast has 101 episodes. Each episode focuses on a particular area of business all, of course, tying back to numbers and the impact they have in every aspect of business. Have a listen on Apple iTunes.
Have Amanda Present
From the boardroom to the auditorium; entrepreneurs to corporates, Amanda enjoys changing business owners perception of the numbers. Amanda is available for keynotes, group training and workshops both in-person and online.
Watch Amanda's Videos
If you're after small video bites, Amanda has recorded a series of weekly videos that are full of insights into how cash flow can impact your business. The videos include Amanda's views on other facets of business too.
Read Amanda's Blog
Check out Amanda's articles on all things business. Not all articles are about finances, although most of them are!
"Always ready with help, advice and a sympathetic ear, Amanda shares our entrepreneurial view of the world and has demonstrated to us an innovative approach to helping us manage our business."